Bambina

Bambina, a Danish off- and on-trade management company, helps smaller or newly established food and beverage companies navigate services typically requiring expensive employees to secure placements in supermarkets, convenience stores, and the HoReCa universe while optimizing pricing and terms through story-driven key account management. The headquarters is located in Denmark.

Here are key aspects of the company:

• Industries: Bambina operates within the foodservice, hospitality (HoReCa), corporate catering, event sales, and retail sectors to place client products with major purchasers.
• Customers: Their portfolio includes diverse brands such as Tony's Chocolonely, Dansevand, Vild Is, ChariTea, MATR, State Energy, To Øl, Original Coffee, Sv. Michelsen, True Co, Reduced, Banana CPH, Cocohagen, Fatdane, The Organic Crave, Grød, Defy, Mikropolis, NODA, and innocent.
• Innovation: The company employs fresh key account management strategies that prioritize building cases around great storytelling rather than competing solely on price per liter to help brands succeed in a changing market.
• Operations: Services encompass pricing structure development, promotion strategy, assortment optimization, pitch decks for year-end negotiations, field sales support via store consultants, trade marketing including POS material and coolers, business analysis, sampling, and brand activation.

Bambina leverages its extensive network of experienced managers to provide tailored growth solutions that enable emerging Danish brands to compete effectively in both retail and hospitality channels.