Black or White

Black or White, German creative collective, provides brand consulting, marketing services, photography, content creation, and sportswear for trail running and endurance sports; headquartered in Munich, Germany.

Here are key aspects of the company:

• Industries: The firm focuses on bringing new ideas to trail running and endurance sports while being driven by sports, culture, and imagination.
• Customers: Their client base includes international brands such as Craft, with whom they collaborated for an inaugural Trail Running Team Camp in Scandinavia.
• Operations: The collective operates from locations in Munich, Germany, and Shenyang, China, offering both on- and offline marketing services alongside a small store featuring their own collection.

Founded by Daniel Keppler in 2010, Black or White enriches the sports landscape through contrasting perspectives and creative execution.