Brandfit

POS.itive, a German company that plans, steers, and realizes brand activation at the point of sale with trained sales consultants, data-driven planning, and an AI-supported learning system to translate products into purchase decisions, is headquartered in Germany.

Here are key aspects of the company:

• Products & Services: The firm offers three specific modules including Retail Sales Force as a Service for categories like sanitary goods and kitchen appliances, Trade Launch Support for new product introductions at major retailers, and Sell-Through-Programmes that provide ongoing presence with Lost-Sale Intelligence to capture reasons why customers do not buy.
• Industries: POS.itive serves sectors requiring human explanation such as the sanitary sector, kitchens, household appliances, and hardware technology, while also executing events like outdoor motocross premieres and providing bar service for brands at major industry awards.
• Customers: The company primarily targets sales departments of consumer goods brands that need to extend their sales force into retail environments where decisions are made on the shelf, with specific operational partnerships noted with retailers such as Rewe, Edeka, OBI, and Bauhaus.

The organization leverages a closed-loop system combining digital campaigns, physical presence, and artificial intelligence to optimize location selection, team matching, and conversion rates at the moment of purchase.