ChannelUp Trade & Shoppercommunicatie

ChannelUp is a Dutch trade and shopper marketing agency that helps brands persuade retailers and consumers through targeted channel strategies. Since 2019, this successful bureau has operated as part of Junction, leveraging extensive experience with international brands to drive conversion across virtual and physical retail environments.

• Services: The firm executes comprehensive programs including trade identity development, category visions, impactful presentations featuring video and infographics, and strategic trade events targeting headquarters and store staff.
• Industries: ChannelUp serves brand manufacturers and retailers by implementing specific communication initiatives designed to increase sales volume and frequency for diverse product lines.
• Operations: Utilizing "think shelf back" principles and neuromarketing insights, the agency manages everything from simple sales actions to complete shopper campaign toolkits across in-store marketing and digital channels.

The company continuously analyzes shopper data to adjust strategies, ensuring brands maintain visibility and foster a loyal customer base through an optimal mix of traditional and digital engagement tools.