CityTraffic

CityTraffic is a Dutch data analytics firm that measures pedestrian footfall in shopping districts across Europe using its proprietary CityTraffic method. Founded in 2008 by Bureau RMC, the company provides daily insights into crowd density to help retailers optimize their locations and strategies.

• Services: The organization offers both standardized reports on net-wide trends and customized data analysis for specific cities or events.
• Industries: Their solutions primarily serve retail sectors in urban centers throughout the Netherlands and Belgium.
• Operations: Counting occurs daily at half-hour intervals across various locations including city streets, event venues, and beaches.

The firm leverages over three decades of experience to deliver actionable intelligence on visitor flows for future-proof commercial areas.