Desinder

Desinder is a Swedish multidisciplinary apparel business and design agency founded in 2007 that specializes in strategy, branding, and product development for sportswear, outdoor, and workwear brands. Headquartered in Gothenburg, the firm leverages a network of freelancers to deliver tailored solutions focused on Scandinavian functionality, sustainability, and engineered fit without maintaining a large permanent staff.

• Services: The agency offers bespoke apparel strategy workshops, collection structuring, branding design, and supplier matching for global clients.
• Industries: They serve the sportswear, outdoor gear, and workwear sectors with an emphasis on performance materials and ethical manufacturing.
• Operations: Desinder utilizes a flexible model of external experts managed from Sweden to provide personalized attention across the US and Europe.

The company has supported over 50 established brands and more than 250 startups in creating successful product lines since its inception.