Lassie

Lassie is a Swedish digital pet insurance company that offers preventive coverage for dogs and cats through its app-based platform. Founded in 2019, it operates from Stockholm and distinguishes itself by rewarding policyholders with health courses to lower premiums while providing unlimited video consultations with veterinarians.

• Services: Preventive pet insurance featuring unlimited veterinary video calls, a cost-comparison veterinarian map, and personalized health recommendations via mobile app.
• Industries: Pet care and animal welfare sectors focusing on preventative healthcare for dogs and cats in Sweden.
• Customers: Swedish dog and cat owners seeking inclusive policies without breed or age restrictions.
• Innovation: A unique preventive model where users earn discounts by completing health courses, offering up to 50% off for puppies and kittens during their first six months.

The company was recognized as Sweden's most satisfied pet insurer in 2024 and 2025 according to SKI.