O Cliente Mistério

O Cliente Mistério is a Portuguese consultancy firm specializing in measuring customer experience and evaluating service quality through discreet mystery shopper audits conducted both on-site and remotely. The company helps organizations understand how clients perceive their interactions across various touchpoints to drive satisfaction and loyalty improvements.

• Services: Provides quantitative, qualitative, and sensory analysis of customer journeys including hotel stays, restaurant visits, retail shopping, and healthcare appointments.
• Industries: Serves the hospitality, food service, retail, financial services, and health sectors by adapting observation criteria to specific organizational realities.
• Operations: Delivers clear reports with prioritized action plans that distinguish between quick wins and structural changes needed for service enhancement.

The firm utilizes tailored scripts combining digital simulations, phone calls, and physical visits to ensure a comprehensive view of the client experience.