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Linktree is an American digital platform that serves as a centralized hub for users to share, sell, and curate content across social media profiles like Instagram, TikTok, Twitter, and YouTube. Founded in 2016, the company pioneered the link-in-bio category by allowing individuals and businesses to unify their online presence through customizable landing pages accessible via URL or QR code.

• Products: Customizable bio links, QR codes, subheadings, animations, and prioritized link placement tools.
• Services: Engagement tracking, revenue monitoring from affiliate sales, and direct product selling capabilities for selected countries.
• Customers: Creators, influencers, record labels, management companies, and businesses seeking to monetize their digital audiences without maintaining a traditional website.

The platform functions as a mini-website that eliminates the need for complex site maintenance while enabling seamless traffic generation from both online platforms and offline materials like business cards or brochures.