Victoriadagen

Victoriadagen is a Swedish organization that transforms Öland into a gathering place inspiring physical activity and healthy lifestyles through various events honoring Princess Victoria's birthday. Founded in 1979 by Kay Wiestål, it operates primarily on the island of Öland as part of IFK Borgholms activities.

• History: Established in 1979 to honor Crown Princess Victoria, the event has grown into a celebration known locally as Ölands nationaldag with proceeds supporting her foundation.
• Events: The calendar features Victoriapromenaden, a trivia walking tour; Victoriagolfen at Ekerum Resort; and Victorialoppet, a running race held since 1981.
• Activities: Participants engage in guided nature walks around UNESCO-listed landscapes, family bingo, and competitive golf challenges among corporate teams.

The organization collects funds for Kronprinsessan Victorias fond through ticket sales, donations, and event participation while celebrating Swedish heritage and sport.