Hrayo

Hrayo is a Czech family business founded in 2022 that designs and publishes board games with an emphasis on natural mechanics and family-friendly themes for players of all ages. Their debut title, Rusties, invites participants to navigate moral dilemmas and cooperative challenges within a continuous narrative set on a storm-isolated island.

• Products: The company released its first game, Rusties, which features evolving maps in an atlas format where damage and improvements carry over throughout the story.
• Industries: Hrayo focuses specifically on the board gaming sector, creating experiences that blend casual play with slightly more complex mechanics for shared enjoyment.
• Locations: The firm operates from Ondřejov in the Czech Republic, maintaining a small-scale family business structure to manage its publishing efforts independently.

The founders chose self-publishing over licensing to retain full control over their creative vision and game design process.