Manufacturer · Switzerland
MIS Trend
imported
About
MIS Trend, a Swiss independent market research and opinion polling institute based in Lausanne. Founded in 1978, the company collects data, analyzes it, and visualizes results to help clients make informed decisions with reliable information.
Here are key aspects of the company:
- Industries: The firm serves small and medium-sized enterprises, multinational corporations, public authorities, and academic institutions across Switzerland.
- Operations: Studies are conducted by over 400 interviewers located near clients throughout the country, supported by an online panel of 30,000 people and two central offices in Lausanne and Bern for telephone surveys.
- Products & Services: The institute offers market studies to identify sector trends and consumer profiles, customer experience testing including satisfaction measurement and logo preferences, brand image and reputation assessments, product life cycle research, human resources studies, and scientific surveys with high participation rates.
MIS Trend combines methodological expertise with agile service delivery to provide flexible, budget-conscious solutions that empower organizations to navigate data-driven decision-making confidently.