Pufin ID

Pufin ID is a Danish technology company that provides digital identity solutions for physical products to combat counterfeiting and enable tracking throughout their lifecycle. The headquarters are located in Denmark.

Here are key aspects of the company:

• Products & Services: The company integrates O—KEYs into products to ensure fast authentication, track product journeys with every scan, and create Digital Product Passports.
• Industries: Solutions address global counterfeit threats across various sectors, including pharmaceuticals where fake goods pose severe health risks.
• Customers: Businesses utilize these tools to build stronger relationships by offering personalized updates and promotions based on customer purchases to increase brand loyalty.

By providing a digital identity for physical items, Pufin ID safeguards brands against the estimated $4.5 trillion annual counterfeit economy while empowering companies with valuable insights into product ownership and circularity.