Service Design Institute

Service Design Institute is a Danish consultancy firm specializing in service design, customer journey mapping, and expectation management for private and public organizations based in Aarhus, Denmark.

Here are key aspects of the company:

• Industries: The organization serves both private and public sectors, assisting large and small entities with strategic and practical improvements to their operations.
• Innovation: Søren Bechmann, a central figure at the institute, utilizes workshops and lectures to help participants gain new perspectives on service realities and become aware of expectations in various life contexts.
• Products & Services: The firm offers services to map customer journeys, enhance overall experiences for both clients and organizations, and establish credible connections between promises made and delivery achieved.

The company is led by Søren Bechmann, a prolific author and facilitator who has written nine acclaimed books on topics ranging from service design to managing expectations in the workplace.